Master New Customer Attraction Methods in just 2 days
In today’s digital economy, inbound marketing is a customer-centric strategy that helps businesses attract target audiences, build long-term relationships, and drive business growth. This course explores core inbound marketing concepts, including content marketing, social media, SEO, and marketing automation. Participants will learn to create impactful content that attracts and converts customers across digital platforms. Through case studies and hands-on exercises, gain practical skills to design and execute effective marketing plans that maximize customer value.
2天即可掌握吸引客户的新方法，提升业务增长潜力
在数字化经济的时代，入站营销是一种以客户为中心的策略，帮助企业吸引目标受众，建 立长期关系并推动业务增长。本课程将深入解析入站营销的核心概念，包括内容营销、社 交媒体营销、搜索引擎优化（SEO）及营销自动化。学员将学习如何创建吸引潜在客户的 优质内容，并通过多种数字平台实现客户转化。课程注重实践，结合案例分析和实际操 作，帮助学员掌握如何设计和实施高效的入站营销计划，从而实现精准营销和客户价值的 最大化。
KEY LEARNING OUTCOMES
课程⽬标
Upon completion of this course, participants will be able to:
- Master inbound marketing and customer behavior.
- Create content to attract customers, Enhance brand influence via social media.
- Boost traffic with SEO.
- Streamline efforts using marketing automation.
- Design personalized customer plans.
- Optimize campaign results.
通过本课程的学习，学员将：
- 掌握入站营销核心理念，理解客户行为与市场趋势。
- 学习创建高质量内容（博客、视频、电子书等）吸引潜在客户。
- 探索社交媒体营销策略，提升品牌影响力。
- 掌握SEO技巧，提高网站流量与排名。
- 熟悉营销自动化工具，提升效率与转化率。
- 设计个性化营销计划，满足客户需求。
- 评估与优化营销活动效果。
WHY CHOOSE THIS COURSE?
为什么选择本课程？
- Stay competitive with the latest inbound marketing strategies.
- Apply knowledge through real-world cases and hands-on practice.
- Learn to attract and retain high-quality customers.
- Master digital tools and platforms systematically.
- 掌握最新的入站营销策略，提升企业竞争力。
- 实战案例与操作，助力学员将理论付诸实践。
- 学习如何吸引和留住高质量的潜在客户。
- 系统掌握数字化工具和平台的使用技巧。
WHO SHOULD ATTEND?
谁应该参加？
- Marketing and sales professionals, Small business owners and entrepreneurs, Digital marketing managers and social media specialists, Individuals seeking modern marketing skills.
- 营销和销售专业人士, 中小企业主和创业者, 数字营销经理和社交媒体专员, 希望学习现代营销策略的个人。
COURSE DETAILS
Duration: 16 Hours
Language: English or Mandarin
Delivery Mode: Synchronous online e-learning
Location: Online
Course Schedule: Please contact us for more information.
课程详情
总时长：16 小时
语言：英文或华文
教学模式：同步线上学习
地点：线上
课程安排：请联系我们以获取更多信息。
ENTRY REQUIREMENT
- Age and Experience: At least 21 years old with a minimum of 2 years’ experience in a managerial or leadership role.
- Language Proficiency: Proficiency in Chinese equivalent to Singapore’s N-Level or a score of BCT(A) 241 or BCT(B) 121 in the Business Chinese Test.
⼊学要求
- 年龄和经验要求：年满 21 岁，并至少有 2 年管理或领导 岗位工作经验。
- 语言能力要求：华文水平需达到新加坡 N 水准或通过商 务汉语考试 BCT(A) 241 分或 BCT(B) 121 分。
CERTIFICATION
- Participants who successfully complete all assessments will be awarded a Certificate of Completion.
奖励与证书
- 成功完成所有评估的学员将获得课程证书。
Course Fees 课程费用
| LEARNER CATEGORY | SINGAPORE CITIZEN 21 – 39 YEARS OLD | PR ≥ 21 YEARS OLD | SINGAPORE CITIZEN ≥ 40 YEARS OLD |
| Full Course Fee (Incl. 9% GST) | $763.00 | $763.00 | $763.00 |
| Training Grant (Up to 70% Funding) | -$350.00 | -$350.00 | -$490.00 |
| Net Amount Payable (Incl. 9% GST) | $413.00 | $413.00 | $273.00 |
UTAP – Get up to 50% Nett Course Fee support as an NTUC Member!
| Inbound Marketing (Synchronous e-learning) |
Inbound Marketing – Mandarin (Synchronous e-learning) |
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| Course ID | TGS-2021005485 | TGS-2021008804 |
| Available until | 06-06-2027 | 28-09-2025 |