Unlock the Power of Mobile Apps for Marketing Success in just 2days
This course equips professionals with the knowledge to leverage mobile apps as powerful marketing tools. Participants will learn to enhance customer acquisition, engagement, loyalty, and lead conversion through interactive mobile platforms. The course focuses on strategies to optimize mobile app performance and meet organizational business goals.
2 天即可掌握移动营销策略，拓展数字化业务新领域
随着移动设备的普及和数字化经济的快速发展，移动应用程序已成为企业与消费者互 动的关键平台。本课程专为希望提升移动营销技能的专业人士设计，旨在帮助学员深 入了解移动应用程序的营销策略及其背后的运营逻辑。通过系统的学习与实践，学员 将掌握如何设计和实施移动应用程序营销计划，提升客户体验与用户粘性，并推动商 业目标的实现。本课程涵盖案例分析、小组讨论及实际操作，确保学员能够将理论知 识高效应用于实际工作中。
KEY LEARNING OUTCOMES
课程⽬标
Upon completion of this course, participants will be able to:
- Prepare mobile apps marketing strategies to meet business goals.
- Analyze mobile app design for user interface and user experience enhancement.
- Propose assessment criteria for mobile apps development and marketing efforts.
- Measure the effectiveness of mobile apps marketing campaigns.
- Recommend steps to improve performance and achieve business objectives
通过本课程的学习，学员将：
- 设计全面的移动营销策略，并将其转化为具体的执行计划。
- 掌握移动应用程序的目标设定与功能规划，优化用户体验。
- 学习如何评估和提升移动应用程序开发项目的工作标准。
- 分析移动应用程序市场趋势与消费者行为，制定更具竞争力的营销方 案。
- 探索营销自动化工具在移动应用营销中的应用，提高客户转化率。
- 评估营销活动的有效性，优化未来的营销计划。
WHY CHOOSE THIS COURSE?
为什么选择本课程？
- Gain expertise in mobile apps marketing.
- Learn to analyze and enhance user experience and interface design.
- Develop actionable strategies to optimize campaign performance.
- Hands-on activities and case studies for real-world application.
- 掌握最新的移动应用营销技巧与战略。
- 学习如何有效提高应用程序用户粘性与转化率。
- 实战案例结合理论学习，提升职业竞争力。
- 系统掌握数字化工具在移动营销中的应用。
WHO SHOULD ATTEND?
谁应该参加？
- Retail Marketing Managers, Brand Managers, Store Managers, and Supervisors
- Team Leads in marketing activities of retail stores
- PMEs specializing in Marketing or career switchers aiming to join the retail industry specializing in Marketing
- 营销和销售专业人士, 移动应用程序开发与推广人员, 产品经理和项目负 责人, 对数字化营销感兴趣的个人。
COURSE DETAILS
Duration: 16 Hours
Language: English or Mandarin
Delivery Mode: Synchronous e-learning
Location: Online
Course Schedule: Please contact us for more information.
课程详情
总时⻓：16 ⼩时
语⾔：英文或华⽂
教学模式：同步线上学习
地点：线上
课程安排：请联系我们以获取更多信息。
ENTRY REQUIREMENT
- Age and Experience: At least 21 years old with a minimum of 2 years’ experience in a managerial or leadership role.
- Language Proficiency: Chinese proficiency at Singapore’s N-Level or a score of BCT(A) 241 or BCT(B) 121 in the Business Chinese Test.
- Proficiency with digital devices for online learning sessions
⼊学要求
- 年龄和经验要求：年满 21 岁，并至少有 2 年管理或领导 岗位工作经验。
- 语言能力要求：华文水平需达到新加坡 N 水准或通过商 务汉语考试 BCT(A) 241 分或 BCT(B) 121 分。
CERTIFICATION
- Participants who successfully complete all assessments will be awarded a Certificate of Completion.
奖励与证书
- 成功完成所有评估的学员将获得课程证书。
Course Fees 课程费用
| LEARNER CATEGORY | SINGAPORE CITIZEN 21 – 39 YEARS OLD | PR ≥ 21 YEARS OLD | SINGAPORE CITIZEN ≥ 40 YEARS OLD |
| Full Course Fee (Incl. 9% GST) | $763.00 | $763.00 | $763.00 |
| Training Grant (Up to 70% Funding) | -$350.00 | -$350.00 | -$490.00 |
| Net Amount Payable (Incl. 9% GST) | $413.00 | $413.00 | $273.00 |
UTAP – Get up to 50% Nett Course Fee support as an NTUC Member!
| Mobile Apps Marketing (Synchronous e-learning) |
Mobile Apps Marketing – Mandarin (Synchronous e-learning) |
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| Course ID | TGS-2021005487 | TGS-2021008805 |
| Available until | 06-06-2027 | 28-09-2025 |