Effectively target and engage the Chinese-speaking market in Singapore in just 3days
Xiao Hong Shu (Little Red Book) is a leading social media and e-commerce platform in China, rapidly gaining popularity in Singapore. This course will guide participants through the intricacies of creating impactful content, understanding cultural nuances, and leveraging the platform’s features to boost their brand’s presence among Chinese-speaking consumers.
3天有效瞄准并吸引新加坡的中文市场
小红书（Little Red Book）是中国领先的社交媒体和电商平台，凭借内容分享与消费体验相结合的模式，在全球范围内尤其是新加坡迅速崛起。作为一个集生活方式展示、购物体验分享与品牌推广于一体的平台，小红书已成为连接品牌与中文消费者的关键工具。本课程将帮助参与者深入了解如何通过真实、可信的用户生成内容，利用小红书的核心功能（如种草笔记、社区互动、网红合作等）提升品牌知名度，并设计契合中文市场的营销策略，助力企业在竞争激烈的市场中占得先机。
KEY LEARNING OUTCOMES
课程目标
Upon completion of this course, participants will be able to:
- Understand the scope and potential of Xiao Hong Shu.
- Learn how to navigate and utilize Xiao Hong Shu’s unique features for brand marketing.
- Develop skills in creating culturally relevant and engaging content for the platform.
- Gain insights into effective influencer collaborations and e-commerce strategies.
- Apply the knowledge gained through hands-on practical sessions, enhancing real-world
applicability.
通过本课程的学习，学员将：
- 了解小红书的范围和潜力。
- 学习如何利用小红书独特功能进行品牌营销。
- 培养创建文化相关且吸引人内容的技能。
- 获得关于高效网红合作与电商策略的见解。
- 通过实践课程获得知识并提升其在实际应用中的能力。
WHY CHOOSE THIS COURSE?
为什么选择本课程？
- Learn from industry experts specializing in Xiao Hong Shu Marketing.
- Gain in-depth knowledge of one of the fastest-growing platforms in the Chinesespeaking market.
- Engage in practical, hands-on exercises tailored to real-world applications.
- Stay ahead in the competitive marketing landscape with actionable strategies.
- 向小红书营销领域的行业专家学习。
- 深入了解中文市场中发展最快的平台之一。
- 通过量身定制的实际练习获得实用经验。
- 在竞争激烈的营销环境中通过可执行策略保持领先。
WHO SHOULD ATTEND?
谁应该参加？
- Brand Managers and Content Creators, Entrepreneurs interested in expanding their
reach in China and Singapore - Digital Marketers seeking to diversify strategies
- E-commerce Managers, Content Strategists
- International Business Development Professionals.
- 品牌经理和内容创作者，有意在中国和新加坡扩展业务的企业家。
- 希望拓展战略的数字营销人员、 电商经理内容策略师。
- 国际业务发展专业人士。
COURSE DETAILS
Duration: 20 Hours
Language: Mandarin
Mode of Delivery: Classroom and practical hands-on sessions
Location: Classroom
Course Schedule:
- Apr: 10/04/2025, 18/04/2025
- May: 19/05/2025
- Jun: 12/06/2025, 26/06/2025,
课程详情
总时长：20 小时
语言：华文
授课方式：课堂讲授与实践操作相结合
授课地点：课堂
课程安排：
- Apr: 10/04/2025, 18/04/2025
- May: 19/05/2025
- Jun: 12/06/2025, 26/06/2025,
ENTRY REQUIREMENT
- Open to all professionals interested in Xiao Hong Shu Marketing.
- Candidates should have basic marketing knowledge and proficiency in Mandarin.
入学要求
- 欢迎所有对小红书营销感兴趣的专业人士。
- 报名者需具备基本营销知识并精通华文。
CERTIFICATION
Participants who successfully complete the course and assessments will receive a Certificate of Completion.
奖励与证书
完成所有评估的学员将获得课程证书。
COLLABORATION WITH
与以下机构合作
Course Fees
课程费用
| LEARNER CATEGORY | SINGAPORE CITIZEN 21 – 39 YEARS OLD | PR ≥ 21 YEARS OLD | SINGAPORE CITIZEN ≥ 40 YEARS OLD |
| Full Course Fee (Incl. 9% GST) | $1,308.00 | $1,308.00 | $1,308.00 |
| Training Grant (Up to 70% Funding) | -$600.00 | -$600.00 | -$840.00 |
| Net Amount Payable (Incl. 9% GST) | $708.00 | $708.00 | $468.00 |
UTAP – Get up to 50% Nett Course Fee support as an NTUC Member!
| Cross-Platform Fusion: Integrating Xiao Hong Shu in Your Marketing Mix | |
| Course ID: | TGS-2024046292 |