Communications Channel Management (Synchronous E-Learning)
Communications Channel Management – Mandarin (Synchronous E-Learning) 通讯渠道管理课程

Upon completion of this course, participants will be able to:

• Prepare communication channel management plans to align with brand and marketing activities.
• Execute plans using negotiation and identification of distribution channel structures.
• Assess communication channels and their effectiveness.
• Communicate with stakeholders about the effectiveness of communication channels.

• 制定通信通道管理计划，以配合品牌和营销活动。
• 通过协议和分配通道结构，执⾏通信计划。
• 评估通信通道及其效果。
• 与相关⽅式沟通，分享通信通道的效果。

• Gain hands-on experience through case studies, group discussions, and concept presentations.
• Learn from industry experts with extensive practical knowledge.
• Focus on actionable strategies that align with current marketing trends.
• Ideal for professionals in the retail and marketing sectors.

• 通过案例分析、分组讨论和概念演⽰，实现理论与实践相结合。
• 从业界专家部推类的实际知识中收益。
• 重点实⽤策略，配合当今营销趋势。
• 适合营销领域的专业⼈⼠。

• Marketing Managers, Brand Managers, and Store Managers.
• Supervisors and team leaders seeking to improve communication efficiency.
• Professionals aiming to specialize in communications and marketing management.

• 营销经理、品牌经理和店⻓。
• ⼩组领导和运营总监，有意提升通信效率。
• 希望专业化通信和营销管理的专业⼈⼠。