Brand Campaign Management (Synchronous E-Learning)
Brand Campaign Management – Mandarin (Synchronous E-Learning)
品牌运营管理课程

Upon completion of this course, participants will be able to:

• Prepare brand management plans with strategies to meet campaign objectives.
• Manage brand campaigns with pre-testing, operational aspects, and budget allocation.
• Assess the effectiveness of campaigns using tools and techniques.
• Refine campaigns and operational plans for maximum performance and efficiency.

通过本课程的学习，学员将：

• 制定品牌管理计划，以达成活动目标。
• 管理品牌活动，包括活动预测、操作经营和资金分配。
• 通过工具和技巧评估活动效果。
• 优化活动和操作计划，以提升性能和效率。

• Taught by experienced industry professionals.
• Hands-on activities including case studies, group discussions, and concept presentations.
• Affordable fees with Skills Future funding available.
• Designed for both current professionals and career switchers.

• 由业界跟续实战的专家讲解。
• 带有案例分析、分组讨论和概念演示等动手活动。
• 费用透明，可享受 Skills Future 资助。
• 为现职人士和转行人士设计。

• Retail Marketing Managers, Brand Managers, and Team Leaders.
• Professionals transitioning into marketing or retail industries.
• Supervisors or managers seeking to expand their marketing knowledge.

• 零售营销经理、品牌经理和团队领袖。
• 转行到营销或零售行业的专业人士。
• 学员或领导想提升营销综合突出。